Users will soon have a updated setting that allows them to lessen the quantity of AI-created content appearing in their timelines. This initiative comes as the service revealed that it now features over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a full-scale launch. This shift coincides with a surge in AI content, spurred by new AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing channels on a popular video site exclusively feature content made by AI. A considerable share of this content is deemed mass-produced AI material, a phrase for poor-quality, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content created using AI tools, including computer-generated images to educational videos, and we intend to offer the community the ability to adjust the amount of that, depending on their own preferences,” stated a spokesperson.
AI on the Platform
The platform disclosed that there are presently over a billion videos on its app tagged as AI-generated. Overall, in excess of 100 million media items are uploaded to the service each day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Members will be able to limit or boost the amount of artificial media they see by accessing the content preference setting in the application and picking the AI content topic. Additional categories that can already be modified under the filter cover politics, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules require content makers to label lifelike AI-generated content, and it forbids dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its terms of service.
Furthermore, the app will henceforth add an “AI-made” tag to content made using its own AI tools, or detected by an industry-wide initiative for spotting AI-generated material. This measure is aimed to help prevent users from seeking to evade the labeling process.
Educational Initiatives
TikTok is additionally launching a $2m educational fund for specialists and institutions to develop learning resources about responsible artificial intelligence. This program will support non-profit groups focused on teaching coding and technology.
Moderation Strategy
TikTok has supported its moderation strategy, following discussion over plans to lay off a large number of safety staff in the UK. The company is expected to eliminate hundreds of positions in its content moderation division in its British office, with labor groups and online safety experts voicing alarm that people are being substituted by automated systems.
A company official clarified that people-led review would remain essential, but AI can protect employees by filtering out the most distressing content prior to it gets reviewed by humans. The company stated a notable drop in explicit and harmful content seen by safety staff over the previous year due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is why a lot of the machine support is really helping us operate efficiently.”
